Printed in 2012, Lubbock Schools' Namesakes highlights the accomplishments of individuals who were recognized by Lubbock ISD by having a school or educational facility named in their honor.  Histories of the buildings are also provided. Copies are located in Lubbock area school and public libraries.

"Under the Surface"
Created in 2014, the Under the Surface (empathy film) was written and co-directed by Sam Ayers. Austin Wideman served as co-director, videographer and editor.  The piece was created originally as a professional development resource for schools; however, the message is appropriate for a variety of audiences. Under the Surface received a 2014 Bronze Telly Award and a silver Davey Award honoring outstanding video and film productions created for the web.


Printed in 2018, LUBBOCK AFRICAN AMERICAN TRAILBLAZERS is a reference book highlighting the life and achievements of sixty-seven African Americans making contributions in the areas of music, art, entertainment, science, business, law, education, sports, government, and community service.  Complimentary copies of the resource are available for reading in Lubbock private and public school libraries, university libraries and Lubbock public libraries.

The Knowledge Center, Inc.

pro amore discendi - for the love of learning 


The Informant is published by Sam Ayers, Ed. D.  The newsletter features articles about The Knowledge Center and Core Knowledge events.
Previous issues of The Informant have been published with Adobe Acrobat.  You may click here if you need to download the free reader.

Printed in 2007, Lights, Camera, Action! Bringing Your Curriculum To Life Through Plays is intended as a resource for elementary teachers using the Core Knowledge Sequence. The book provides scripts for original plays, which can serve as culminating activities/parent programs for selected topics in the 1st through 3rd grades. Copies can be ordered by contacting Denise Smith at 

Printed in 2009, E. C. Struggs: A Visionary Leader highlights the life and educational contributions of this early East Lubbock educator.  It also chronicles the history of Dunbar School (from two-room school to junior-senior high school). Copies are located in Lubbock area school and public libraries.


Printed in 2016, LUBBOCK SPORTS: A CENTURY OF CHAMPIONS 1916-2016, is a reference book highlighting outstanding athletes and coaches from Lubbock high schools and coaches from Texas Tech and Lubbock Christian Universities. Complimentary copies are available for reading at Lubbock private and public schools and Lubbock public libraries. 

Video Presentation

To view or share video, click the youtube link and watch or share the link. If you need in another format, please email


Printed in 2013, BUDDY HOLLY: A Legacy of Music, Revised Edition highlights the life and musical achievements of a Lubbock native and music icon.  The book includes information about his family, the schools he attended, his musical career, and memorial recognitions of his achievements. Copies are located in Lubbock area school and public libraries.

Printed in 2005, Lubbock's Public Sculpture highlights outdoor sculpture located throughout Lubbock, Texas.  Information is included about each piece and the individual artists.  Copies are located in Lubbock area school and public libraries.

Printed in 2015, LUBBOCK SPORTS HEROES, is a reference resource highlighting outstanding Lubbock area athletes and coaches (1915-2015). Complimentary copies are available for reading at Lubbock area school and public libraries

Printed in 2007, Dean of West Texas Architecture: Sylvan Blum Haynes highlights the long-term architectural designs of this architect, which can still be seen throughout Lubbock, and West Texas. Information is included about the architect, each building and architectural style. Copies are located in Lubbock area school and public libraries. 

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